One thing leads to another ....
the desire for the phone
the credit of the chit chat
the heat of the beach ...
ends up .....
"But
its realisation in the bodies, the ability to buy, to live with
one's body among the goods and services that signs express as
constituting possible worlds, does not always ... follow leading to
expecatations, frustrations, refusals. Surely Rolnik, an observer
of these phenomena in Brazil, speaks of two subjective figures that constitute extremes
between the variations of the soul and body produced ... the glamour of
the 'luxurious subjectivity' and the misery of the 'rubbish
subjectivity'. ...Incorporeal transformations come before and faster
than corporeal transformations. Three quarters of humanity are excluded
from the latter but they have easy access to the former ...
Contemporary capitalism does not arrive with factories, these follow,
if they follow at all. It arrives with words, signs, and images...."
Maurizio Lazzarato From Capital-Labour to Capital-Life
Maurizio Lazzarato From Capital-Labour to Capital-Life